The best content marketing campaigns are the ones that help you convert leads into customers.
In other words, you’re developing content that sells by engaging your audience and highlighting your benefits. Sounds easy, but it often isn’t. We can edit what you have, or create something new no matter the industry or the complexity.
Technical writing doesn’t scare us. We embrace it.
Create language and designs that engage and sell
Convert technical messages into marketing messages
Deliver your message with web content, blogs, whitepapers, case studies etc.
Make use of your database with newsletters and email campaigns
The “So What” test. How to create content that’s relevant
I had a colleague several years ago who was not a marketing professional, however, he asked me one of the most important questions I’ve been asked in my marketing career. “So what!” You see, he [...]
The case for case studies in B2B marketing
I’m a fan of case studies. It might be because I actually enjoy writing them, but it’s also because I think they are a great platform to do so many things. But sharpen your pencils [...]