I had a colleague several years ago who was not a marketing professional, however, he asked me one of the most important questions I’ve been asked in my marketing career. “So what!” You see, he was a technical professional who had been in a business development role for much of his career. He interacted with [...]
I’m a fan of case studies. It might be because I actually enjoy writing them, but it’s also because I think they are a great platform to do so many things. But sharpen your pencils folks, because a good case study isn’t an easy thing to write. Crowd Research Partners and the LinkedIn group Technology [...]
Is email marketing a dinosaur? You probably send and receive email every day. So do your customers. Some emails you open as soon as they arrive. Others remain unopened in your inbox forever. Your spam filters or your email rules delete some before you even knew they existed. How does your company create emails [...]
