CREATING YOUR
MARKETING STRATEGY
You have big dreams. You might not want to stay a small business forever.
Understanding how to grow a small business starts with creating a marketing strategy that you understand how to use. We can help you create that marketing strategy from top to bottom, or simply step in where you need us most.
Research your opportunities
Understand your audience
Outline your market position
Define your message
The “So What” test. How to create content that’s relevant
I had a colleague several years ago who was not a marketing professional, however, he asked me one of the most important questions I’ve been asked in my marketing career. “So what!” You see, he [...]
The case for case studies in B2B marketing
I’m a fan of case studies. It might be because I actually enjoy writing them, but it’s also because I think they are a great platform to do so many things. But sharpen your pencils [...]